I have just received data from WordPress on how the blog has done in this past year. In practice, for The Norton View that means the past nine months. I started the blog during the election campaign when Lords of the Blog had to go into abeyance because of the election purdah. When Lords of the Blog resumed, I decided to continue with this site, primarily for two reasons: I enjoyed it and people were kind enough to read what I wrote.
According to WordPress, the ‘overall health’ of the blog is classed as ‘Wow’, which appears to be the highest category. I don’t think this is because I have a mass readership but because many blogs attract very little traffic. Over the past eight months, the site has been viewed over 38,000 times, which isn’t bad. What the figure masks is that traffic has increased notably in recent months and especially in recent weeks. I was impressed by the fact that, whereas viewing figures for Lords of the Blog dropped significantly over the Christmas period, on this site they showed little change, including on Christmas Day. There may not be a mass readership, but in my view there is clearly a readership of quality.
The high readership for the posts on the role of the Speaker and managing purdah are perhaps not that surprising, given that they were significant issues at the time. I presume the ‘About’ page is read by new readers – perhaps I should write more in that section (‘warm wonderful human being’ – that sort of thing, the sort of self-referential observation that seems nowadays to find its way into CVs). I have a good idea why the post on tackling prostitution has attracted a high number of page views. I regularly look at the search engine terms that are used: suffice to say, a number of people who reached the post were probably disappointed by the result! Some people who have an interest in coats of arms, be it general or specific to a particular coat of arms, are directed to my post. It would be nice to think that there is widespread interest in my own coat of arms, but I don’t deceive myself that this draws in the readers. Many readers appear to reach the blog by reason of serendipity. As far as I am concerned, the more the merrier. If anyone finds what I write of some or even passing interest, it has served its purpose.
I propose to abide my djb13’s injunction: Carry on Blogging.